Do people actually want another productivity tool?
I’ve been thinking about that a lot while building Kanban Tasks and Sales CRM for Google Workspace.
Most people I know already have:
Gmail, Calendar, Docs, Sheets, a task app, maybe a CRM, and a few mental reminders holding everything together
The real problem usually starts when work fragments across tiny moments during the day.
- An email becomes a task.
- A call creates follow-ups.
- A customer reply should update the CRM.
- Someone says “let’s revisit this next month,” and now your brain becomes temporary storage.
After a while, a surprising amount of energy goes into keeping loose ends connected.
McKinsey once estimated that employees spend nearly 20% of their workweek searching for information or reconstructing context across tools.
That stat sounded exaggerated to me until I started paying attention to how often people switch between Gmail, Sheets, Docs, calendars, CRMs, and task boards just to move one thing forward.
A lot of Tooling Studio (https://tooling.studio/) came from trying to reduce that friction instead of adding another layer on top of it.
Kanban Tasks and Sales CRM both live inside Google Workspace because that’s already where the work happens for many teams. Recently we added MCP integration too, which has been surprisingly useful in practice.
Instead of opening another dashboard, people can ask their AI assistant to:
create follow-up tasks from emails
update CRM records
move deals
pull up overdue work
add notes to contacts
The interesting part is not even the automation itself. People just seem less mentally overloaded when fewer things depend on memory.
That’s probably the most underrated productivity improvement I’ve seen lately.
The interesting part is you’re no longer really building a “productivity tool.”
You’re building a memory + workflow layer sitting directly inside where work already happens.
That changes the framing a lot.
Most productivity products fail because they add another destination users have to maintain. What you’re describing removes context switching instead of organizing it better.
Especially with the MCP layer:
email → task
conversation → CRM update
follow-up → scheduled action
That starts feeling less like software and more like operational infrastructure.
Honestly feels broader than “Kanban Tasks and Sales CRM” already. The product direction is getting closer to a workspace coordination layer than a traditional productivity app.
A tighter brand like Xevoa.com, Beryxa.com, or Exirra.com would probably age better if you keep expanding the AI/workflow side.
Spot on, Nick! That McKinsey stat about 20% waste is a nightmare for most founders. You’ve hit the nail on the head: the 'Mental Overload' isn't from the work itself, but from the Context Switching.
I’ve been analyzing Tooling Studio—the MCP integration is a game-changer. However, most non-tech users might struggle to grasp the 'Internal Workspace' benefit vs. another external CRM. As a Technical Content Strategist, I see a huge opportunity here to refine your product's story so it feels like a 'Relief' rather than just another 'Feature.'
Love the direction you’re taking with memory-independent workflows!