Do product hunts really work? I'll share our results.
Hey everyone!
Since we're still a small service, we needed a platform to get in front of a lot of people at once, and we chose Product Hunt because it's the most popular! About a month after launching, we had a rough answer to the title of this post.
First, we're building a website builder called SlashPage.com, which allows makers to work together on branding and community management in the early stages of a product.
Rather than give you a long explanation, I'll give you the numbers.
We had
5,228visitors on launch day, and only 1,416 of them made it through onboarding without bouncing.And
274of them completed signups.And
12of them signed up for our exclusive partnership program (we have a special support program just for PH).Our MAU increased more than
6xcompared to before the launch.
I'm sure these numbers are different for everyone, but for us, it felt powerful. Obviously, there's an initial explosion and then it tapers off, but we're getting new users every day, and suddenly we're getting hundreds of visitors from a particular country.
In addition, we've gotten a lot of side benefits from promoting ourselves on social media as well as the PH. In particular, we were featured on PH's official Twitter and newsletter, which was a great boost! Check out our launch tips to learn how we got there. (https://slashpage.com/ph-launch-tips) We also wrote an honest review of our specific achievements and tips. I think you'll find this helpful.
In conclusion, I think it worked in a lot of ways, and while I do feel that PH has become less relevant than it once was, it's still a powerful platform.
And now the challenge is to lock them in and keep them using it!
I hope this article is helpful to anyone who is preparing to launch a service. All the best, and thanks for reading!
Very interesting! I like your concept, but when it comes to usage, yesterday I was digging around your website to find pricing page and at the end I came to conclusion it is completely free.
There is no home page to explain me what is it or what can I do with it. I get the point of posting use cases on the front sign up page but still there is no info about anything else.
Maybe it's just me, but I found it really difficult to understand what is SlashPage built for.
I totally agree with you! We were focusing on gathering users from Product Hunt until a while ago. We didn't have much of a problem with that, as most of the people came from PH after seeing information about SlashPage, but now it's different. As you say, we're thinking about providing enough information about the service on the main page, and we'll do that soon! Thanks so much for your interest.
And as you said, we're all free for now. We're trying to optimize SlashPage for makers who are in the early stages of product! It's a platform for introducing key feature, pricing, backstory, and other content, but also for community building (we have built-in channels like Discord!). Of course, it's also great for personal use. If you have any further questions as you use it, let me know!
I am launching a platform in India to teach people how to use less know but easy to use no code tools, and I will list SlashPage. I like the concept of simplicity that you provide.
Just from the founder perspective, if you start getting traffic from other sources on the web, you might get big bounce rate since people are coming uneducated, and they might get afraid to commit to your platform since there is no enough info provided.
The biggest risks with no code is that platform can just die one day and therefore the projects built on it will go as well. To avoid that fear of commitment to your platform you have to provide more info. That's just my opinion.
Thank you for adding SlashPage to your list!
You're right, it's a challenge to keep putting my content on a new platform while dealing with the anxiety that it might suddenly be lost. We're working on an export feature for them.
We'll keep making improvements to make it easier for more people to create awesome websites without any knowledge of coding or design. So please stay tuned :)
Your tips are very helpful. I’m currently in the early stages of developing my SaaS, so I needed that. How would you say is the easiest way to grow in public?
Thanks, ketutlali! Glad you found this helpful. I think the easiest way is to get mentioned by someone famous, to be honest.😅 I don't mean a huge influencer, of course. Whenever someone with a lot of connections or hundreds - thousands of followers mentioned our service, we would see a spike in new users.