Do y'all use animation/video in your marketing strategies?

I'm the founder of a midwest-based production studio called Pixel Bakery (https://pixelbakery.com). I'd love to hear if anyone has successfully incorporated animation/video into your marketing strategies. It's always important to keep a pulse on what's working and what isn't with potential clients, so I figured I would post here to get a good temp.

If you have, was it successful, or was it a flop? If you haven't, what are your thoughts on why not?

Here's a SaSS example of what I'm talking about. It's an explainer video for a brand management company called Marq: https://pixelbakery.com/work/case-studies/marq-animated-product-explainer