Do you get me ?

It took a few seconds to understand the general idea but I'm not sure I completely understand. Maybe describe the resulting message as a "card" or a "website" or a "page" to give visitors a way to visualize it?

A few suggestions: replace the first sentence with "Feel more appreciated. Show others your appreciation."

Probably replace the text of the "How to use" button. I'm not sure what would work better there but maybe "What it's for"?

On the /howtouse page, some suggestions:

Make the capitalization of headlines the same for all three.

Under 1: "Show your employees they're a valued part of the team, even if they can't be present physically."

For 2: "Use it as a fun game for family and friends to appreciate each other, especially if they live far away."

For 3: "Get a sense of how a group project is going and provide positive reinforcement so people are motivated to produce their best work."

It's an interesting concept. I know you didn't ask for feedback on the idea but I think you should approach this from a social/fun/game angle. Possible build in some integrations with FB/Insta and such as well. It has built-in virality if it takes off.

Feedback on the landing page:

• Is the bottom section intentionally right-aligned? It's really throwing me off my mental model is insisting that it belongs right under the section above.
• Instead of "silent appreciation", try to use a more punchy line that highlights your target customer's key value prop. Something along the lines of "spread the love across your friends".
• You've referred to the activity as an "exercise" and a "game". You should pick one and be consistent throughout. My vote is strongly toward "game"
• The "it's free while in beta" tag seems misaligned as well all the way to the left
• I'd encourage you to move the content from "how it works" section all the way to the front page as well. Hiding it behind a click will drastically reduce the chances of that page being seen and the content is pretty useful.
• In the "start a session", you refer to a "template" but it's hard to know what a template really means in this context. It becomes clearer in the 3rd point but you could help the customer avoid that cognitive load.
• The illustrations are unevenly sized
• The spacing between contact, pricing, and how to use is off

Best of luck to you!

Would appreciate some feedback on my landing page as well: http://matchfluence.com/