Needed some feedback here.
We're going to raise money now so I wanted to post this semi-anonymously.
I'm a bit self conscious about our user numbers below. I'd like them to be 10x about now but I need to improve my marketing and SEO. I've been mostly working on improving the product because it doesn't make sense to market the hell out of a sub-par product. Better to focus that effort on building something that actually SHINES.
This is a consumer product. It's basically a tool that allows you to manage your reading similar to pocket + evernote + kindle.
I'm going to discuss traffic numbers, net promoter score, etc and wanted your feedback.
6000 monthly active users. 3500 every 2 weeks. 2000 every week and 500 per day.
62% growth last month. 20% the prior month. I think we're on target for 40-45% growth this month.
Net promoter score is 13. I'm trying to target 20.
A lot of our users LOVE our product and are addicted but we have to improve usability and implement some core features before we really resonate with them I think.
Cash. We're making about $250-500 per month. I haven't pushed premium too hard though. It's not going to turn the dial THAT much and this way I can focus on really improving the quality of the product.
Users have uploaded about 100GB into our cloud backend. I think this is mostly a vanity metric though IMO. Cash and net promoter score are more interesting.
That will change though in the next 30/60 days and I'll have the right balance of features and usability to start charging.
Thoughts on the above?