When was the last time you had to pay just once for a service? Does a product needs to billed monthly just because it's a SaaS?
Remember the time not too long ago when we paid once for a software and we get to use it forever? Yeah the time when we used to own the software and not the other way around.
If we miss that as a consumer, How can we subject our customers to the same?
Not every SaaS product is Netflix, it need not be. When there's no complex licensing, two-sided market involved there's not much reason to make the customers pay monthly, annually other than to lock the customers in the platform.
Yes the cost of building the product, infrastructure, running the company changes with the economy but even then the product pricing doesn't change frequently. If it does the customer will leave for the competitor anyways monthly billing or not.
Startups which have to grow at any cost to produce MRR, ARR figures for that sweet VC money have no choice, Often that cost being the value delivered to the customer.
This is where indie hackers, solopreneurs and bootstrapping startups have advantage over those startups, We can generate immense value for our customers by pricing our SaaS products for the lifetime!
Starting with needgap, My products now offer lifetime subscription by default.
Do you have lifetime subscription for your product? Why, Why not?