Do you have suggestions on how to improve my SaaS?

@shanehoban - The product market fit is definitely proven by the likes of HotJar Polls which I believe is available for free. Unless I'm mistaken, it seems your platform has support for few additional media types that can be embedded in surveys unlike HotJar. If so, you might want to call out why yours is better when compared to free or other such alternatives. Also, I'm with @colaba on the name Survais. You might have very good reasons for the affinity towards that name but I'd have concerns on its stickiness . But who am I to say when names like GoDaddy, Porkbun etc can become successful. :)

Hi Shane 👋

I quite like the product. I didn’t really ‘get’ the product until I saw the example widget on your site. The product is a lot
More compelling than your landing page would suggest.

As an outsider looking in, the name looks a little odd. I get that it’s a play on the word survey, but survais leads my brain in another direction - it’s trying to read ‘survive’ but the cooks out. I am dyslexic though, my brain is weird - could well make perfect sense to other people.

Personally, I think the concept is strong. What you’re basically offering is a micro survey. I hate filling in surveys normally, and I don’t fill them in. With yours I probably would to be honest - the level of effort commitment feels considerably lower than a typical survey.

Do you have any stats on how many more people fill in a survais than a survey? I suspect it would be a lot higher, and getting more people to engage in a survey than otherwise would be a killer USP.

‘Micro surveys that your users will actually complete’

Hi Shane,

First of all, congrats on the launch! It ain't easy :)

Here are some of my personal takes.

The good:

• I like the Survais monthly update blog post. It really feels genuine and authentic, and it conveys the message that you as a founder is working on this. In my opinion, it's also a marketing strategy by itself.
• The Social widget is super unique. Never seen something like this before. What's the target audience you had in mind while building this?

The can-be-improved:

• Product positioning: Some other people had pointed out the lack of content on the landing page, but I'm sure you're working on it! I'd strongly recommend you read this piece about positioning: https://growandconvert.com/marketing/positioning/ - you already have competitors who do similar things, you should differentiate yourself from them through positioning and messaging. I re-read this post every 2 weeks or so. Think about your target audience, who needs this? @colaba's advice on the term "micro survey" is fantastic.
• Pricing: There might be too many tiers here, and I agree with @NakoQuant about using your features to segment. Check this piece by Baremetrics' Head Of Growth Corey Haines about SaaS pricing: https://www.coreyhaines.co/unconventional/price-packaging-plans
• Don't hide your benefits! Try to sell them on the landing page.

Hope this helps! Happy to bounce ideas with you

I agree with changing the name as well - but aside from that, modifying the section that says, "Survai Slides," from:

"Survai Slides," to "See Survai In action," or alternatively, "How does Survai work?"

I feel that when I first looked at your page I was kind of confused - is this something like SurveyMonkey, or Qualaroo? And this section is crucial to explaining how the product works, but with the title of the section "Survai Slides" + the click actions = could make it easy for someone to miss if they're spending less than 3-7 seconds on your website. So, I think this section of the site might need to be communicated better.

Also, the web copy in the hero section of your website, I believe doesn't exactly match the examples in the Survai Slides section - so both of these sections might need some simplification/fine-tuning.

Charge More. It looks like this is marketed toward businesses. The data generated would be useful to people in product management/ownership roles (like your initial need). I would consider having $49/mo be the entry level. A product in this space has a high-end (published) price of probably closer to $299/mo or higher.

That said -- using impressions as a metric feels weird. At a minimum, it requires the user to guess how many impressions her site has before signing up. Don't make her do the mental exercise. Instead, use your features to segment. Ideas: media types (does the plan let me post Survais with non-text elements like video); full-page Survais that can expand to fill the screen when the user engages; the option to remove the Survais branding; branching Survais; Mailchimp integration; CRM integration; Google Sheets/MS Office integration for results; helpdesk integration; automatic identification of cases where human attention is warranted (i.e. in a customer satisfaction survey, when a customer says they are unhappy, that should get immediate attention); survais via email; survais in response to exit intent; participation rate; participation rate linked with cohort/other information about the visitor; ability to link surveys with customer data to do better reporting ("our silver tier customers are happy, but our Gold tier customers are not"). Maybe meter on the number of results that can be received in a month (you will always keep all the responses so that they can upgrade to see them). So there are a lot of ways you can differentiate plans without using impressions.

Make the free plan full-featured but limit the number of responses they can see. So if 100 people respond, let them see the first 5 or 10 but let them know that if they upgrade to a paid plan, they can see all the results.

These are just off the top of my head.

Good luck!