Do you have to be an expert to sell info products?
One part of me thinks that I don't know enough about anything to be an expert. Why would anyone pay money to hear little ol' me's thoughts? 😢 But another part of me thinks, "You know more than someone who knows nothing! Surely that's valuable!" 😂
If you're selling info products, how did you decide that you knew 'enough'?
I sold info I was curating.
I used my inexperience to guide me and help me go through the learning process. Smashed the learning process down to minutes, not days. for others. That's the info product I made.
Also I make BetterSheets, which isn't an absolute master of Google Sheets. I use my excessive imagination and creativity to do things in Sheets nobody else dreams of. The info product is not a master telling the students what to do. It's a wizard, wielding spells of epic proportion.
Here's a mental model I used to create info products when I was not an expert:
Explore and Explain.
I go explore a topic for X number of hours, then explain what I learned.
With this model, I've created dozens tons of info products.
Sometimes it's 20 hours like the twitter templates.
Sometimes it's a few years of life lessons like Charge! The One Word Book That Will Change Your Life
I love this!! Explore and Explain is a great framework for thinking about accumulating knowledge and then sharing it. Thanks for sharing!!
"You know more than someone who knows nothing! Surely that's valuable!" - That is an interesting perspective. I interviewed Kevon in the Wannabe Entrepreneur and one thing he told me is that he is constantly improving his courses. So even if you build an info product it does not mean that it must be perfect from the start. For example in my podcast I am narrating my journey and sharing what I learn as I go...