Hi all,
I have created a new Twitter handle for my business https://twitter.com/goalskeeper_io. All of my tweets are about business goals management because that is what my product does. I tweet three times a week.
I wonder what else are you doing with your business Twitter account?
I start my biz with twitter account. My tweet talk about Running Marathon. Now I have ecom to sale running gear for Runners.
https://twitter.com/twtjogging
-Yes
-Nothing
You intrigued me :-) Why do you open a business account on Twitter if you do not use it?
For SEO, to let my clients contact me through there if needed, and because our projects are signed by the https://apesoflondon.studio/ ( my studio ), then I put a link to the Twitter account ( https://twitter.com/ApesOfLondonHQ )on each footer, from there they see all our work and it used to drive to traffic to our SAAS and convert.
An example, on this footer:
https://twitter.com/Omnisearch1 - feature releases, case studies, best practice threads, blog posts, as well as engaging with companies and individuals in our target verticals.
New Features, Demos, Guides, Blogposts: https://twitter.com/Instadeq
More technical "build in public" posts on my personal account
I usually just post updates such as new features, or maintenance periods. I do behind the scene development tweets from my personal twitter account and retweet them from the product account.
I've also created a TW account for my latest project - https://twitter.com/BotMeNot_
I wasn't able to get the pure "BotMeNot" handle so I had to add an underscore.
I'm focused on tweeting informational/educational content, showcases of what the product does, blog posts, but also on interaction with relevant accounts. It still seems a bit weird to be one of the only business accounts replying when every other account is a personal one.
I encounter in this blog post by Buffer
https://buffer.com/resources/personal-content-business-account/, maybe it might help others with similar to my concerns.