Do you include VAT in your pricing?

I'm also using paddle on 2 of my websites, on there the VAT is not included in the prices on the landing page. It is added at the checkout by paddle automatically.
On another website where I use other payment processors, I don't even have to take VAT, I have a company in Romania and if I earn under a specific amount per year, I don't have to pay VAT. Maybe it's the same in your country?
Anyway, paddle has to take the VAT, because they technically "buy" your product, and then they resell it, but this has its advantages.

We don't include VAT in our pricing - think it's the right move otherwise you'd have to either take a hit selling to certain countries or make people self report their location on your pricing page.

Invoices have any relevant tax added on top. (We use Chargebee, in case useful)

This might not even be your sole decision. For example, in Germany you need to display all prices towards consumers with VAT already included. I don't know if this extends to companies from abroad, but there's a good chance it does. Also, there might be regulation from other countries that legally obligates you to include VAT in the price displayed.

Of course, you can get quite far without anyone noticing. Where there's no plaintiff, there's no judge, as they say in Germany ;-)

Key question: Are your customers consumers or businesses?

Larger businesses will all be vat registered so can claim this back, or you can avoid charging depending on jurisdictions. For these Vat on top is no issue.
For consumers Vat ontop feels like cheating that should have been declared from the start since no choice anyway.
Small non vat-registered businesses being the edge case.

Hey Anton, just want to follow the thread to see if anyone else has experienced this. Is there any reason why you decided to choose Paddle over Stripe?