Do you know how Nestle took a brave decision in favour of Maggie to increase their price?

You all know that Maggie is favourite of all . Its our 2 min magic .
Still the decision makers were hesitating in increasing Rs 2 in the prices from Rs 10 . These decisions are very crucial due to competition in the market. Slightest change in prices make huge difference

Amount of Rs 10 is very easy available in the form of denominations. So, it become easy for the seller to transact the commodity .Whenever company want to increase the price due to inflation they usually hesitate to increase price rather they decrease the quantity. If quantity is decreased more than normal it affects the taste .

That what happens if you have yourself felt the difference in case of Maggie. There were rumours in the market that now it tastes different . It happened because people used to pour the same amount of water but now the quantity is less. Now It become soggy and taste changes due to more water.
I am talking about the time when things are less digital . Where currency notes or coins are used more often than digital transaction.
Fear is not only that consumers will buy less but also that sellers will sell or push less because of denomination difficulty.

Comment below if you have a different opinion or you agree !!
https://www.nestle.com