Do you know what Co Browsing is?
In 2020 I spent $280k buying a company off of Acquire.com (then Micro Acquire).
The company I bought is called Median and it is a software company that offers Co Browsing.
Here's the issue, after I bought the company I quickly realized no one has a clue what co-browsing is.
Including Google!
For example, Google ranks Co Browsing, Co-Browsing, and Cobrowsing completely different.
Meaning, depending on how you type it in, you will have a totally different experience.
I digress...
My question for you is, before you read this post, did you know what co-browsing was?
I had no clue it even existed before I bought the company...
Co-browsing: A Simple Explanation
Co-browsing is a tool that allows two or more people to view and interact with the same website or web application at the same time. Think Figma but for your website. No downloads, installs, or invites required.
Since most people have no clue what co browing is...
A few questions have began popping into my head... like...
- Is this a service people need?
- If so, why are more people not searching for it?
- What do I need to do to appear in the searches people are looking for?
- Is search the right medium to reach my ideal customers?
- Who are my ideal customers?
- Where do they hang out?
- How do I reach them?
I firmly believe that median is a tool that everyone in the world needs/wants but doesn't know it yet.
So I guess the ultimate question is...
How am I going to make the general public aware of co-browsing?
This is where I turn to you indie hacker fam... Any advice?
Cheers,
