Do you look for a market to fit your skills or tailor your skills to a market?
I am an email marketer with lots of experience making newsletters, automations, segmentation, etc. I am looking to go out of the service business into a SaaS product. Basically I love doing content curation for newsletters.
So, do I look for an industry for whom content curation is a big pain or do I look for what is a SaaS companies biggest email marketing pain and focus on that skill?
It's usually best to play to your strengths - use every advantage you have!
It sounds like you already do content curation & automation as a paid service - is that specifically for SaaS companies? If so, my bet is you have advantages with that audience, and it fits your skills.
Who (at a SaaS company) normally hires you to do the curation work?
Yes I do it as a paid service but not specifically for SaaS companies, they have just been my best experience. I would say that solo founders are my ideal client because their recurring income makes them more patient with the results and open to experimentation.
I would normally be hired by a solo founder that knows the value of content curation and automation but doesn't have the time or knowledge to do it themselves.
Is that still too broad(Solo SaaS founders with 5k-10k email list and making 5-10k MRR)?
Sounds great to me! Leaning into solo saas founders makes a lot of sense. You already know how to reach them, and even before you have a SaaS you have been able to demonstrate results.
The "with a list of 5-10k/month" etc is something you can filter for later based on the problems you find. Solo saas founders is your audience. Serve them!
All my clients thus far were from Upwork, so do I start reaching out via cold email and look for a sale or forums looking for pain points?
I wouldn't say that I have nailed the messaging yet so what's the best way to know that I am giving them what they need as opposed to just offering a service and hoping that they need it at this time?
Cold emails and interviews are not a reliable source of pain (here's why), the best source of messaging is learning how to extract their own problems in their own words.
You're at step one of this process: https://stackingthebricks.com/how-do-you-create-a-product-people-want-to-buy/
Use the questions in this process to figure out what you're missing and the best ways to get it!
Thank you for all your help today. You have really changed my whole strategy for the better!
Get it! 🙌