Do you pay for any tool to run & grow your newsletter?

Newsletters are my jam right now. Here's my subset of metrics that I would encourage a newsletter just getting started (say, below 1,000 free subscribers) to focus on:

Total active signups (Be on the path to 1,000)
Landing page visits (How many visits? Depends on your conversion rate. The higher the rate, the lower this number can be. Importantly, get to one healthy traffic source)
Signup conversion rate on landing page (Be well into the single digits or better)
Open rate per issue (over 40% is healthy)

The focus in this phase is to see if you have the beginnings of traction. Later on, other metrics around monetization, traffic sources, ad spend, etc. can come in to play, but if you're truly just starting out, just see if this thing is going to work. These KPIs will let you know.

Thank you for signing up to the email list! My email course is actually oriented at a SaaS audience. I should do something new for the newsletter crowd. What's best? Blog posts? An email course? An online course? A newsletter? An ebook?

Say something nice to krvin…

1

People pay me to do measurement!

blakerson

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6 years ago
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1. 2
  
  nice! what key metrics would you recommend tracking for a newsletter that's just getting started?
  
  I've just signed up to your analytics newsletter now :)
  
  Kevin
  
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  6 years ago
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  1. 1
    Newsletters are my jam right now. Here's my subset of metrics that I would encourage a newsletter just getting started (say, below 1,000 free subscribers) to focus on:
    
    Total active signups (Be on the path to 1,000)
    
    Landing page visits (How many visits? Depends on your conversion rate. The higher the rate, the lower this number can be. Importantly, get to one healthy traffic source)
    
    Signup conversion rate on landing page (Be well into the single digits or better)
    
    Open rate per issue (over 40% is healthy)
    
    The focus in this phase is to see if you have the beginnings of traction. Later on, other metrics around monetization, traffic sources, ad spend, etc. can come in to play, but if you're truly just starting out, just see if this thing is going to work. These KPIs will let you know.
    
    Thank you for signing up to the email list! My email course is actually oriented at a SaaS audience. I should do something new for the newsletter crowd. What's best? Blog posts? An email course? An online course? A newsletter? An ebook?
    
    blakerson
    
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    6 years ago
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