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Do you pivot projects or can them?

Do you normally PIVOT your projects/startup when you're not getting the traction you'd like to see or do you CAN them and start with a clean slate? (assuming you're still interested in solving the problem)

We're making a pivot, because we still have the same mission, but we're almost changing our focus from being a 2 sided platform to being a tool for one of our audiences we look to serve.

Would love to hear your experience on pivots or creating a whole new project. A part of me feels like we should relabel this new direction as an entirely new product or part of the product suite.

on August 6, 2022
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    I used to can but I don’t anymore. I don’t really pivot, either: it’s more like iteration, repurposing, extending, being distracted and being diverted.

    For me, starting over is too easy an excuse to make no forward progress. It’s like getting really good at completing level 1 in a video game so you find a reason to continually revisit level 1 so you can kick butt. Yes, it makes you feel good but it easily turns into an excuse not to complete level 2.

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      Super interesting perspective - and example! What about if you don't think your video game has a level 2?

      Good point about iteration. I think the same way. Pivot is probably too drastic of a term to use most of the time.

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        Re: No level 2? I haven’t had that problem so I couldn’t really say. That would be a mature product that had already captured most of its potential customers. I think that it makes some sense to start over in some cases: people do get bad startup ideas early on (me, too) and get stuck on some obsolete tech. But. once you’ve got on the right track, it’s not tempting to can or pivot except as an excuse.

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    What does CAN mean here ?

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      Stop working on them.

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      Can it - like bin it - throw it in the trash can.

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    I CAN them. I do reuse the code however.

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      Yep, have done that too! haha