Do you segment your sequences? We got 69% open rate by doing that

Last week we decided to divide our existing sequence according to the size of Organizations 🏦

We have divided them into two sequences
Sequence 1 - Companies with <200 employee count
Sequence 2 - Companies with >200 employee count

Here are the stats :
| <200 emp sequence |
Opens - 69%
Replied - 12%

| >200 emp sequence |
Opens - 48%
Replied - 6.7%

Why should you try segmenting like this -
•To figure out where your product/services get the most traction
•Then focusing on deal conversion from that segment

Is your team segmenting the sequences?

Our sales team uses our own tool https://outplayhq.com/ to send sequences and analyze the results.