I've been working in ecommerce for the last 4 years and I really think that nothing new is being done. Massdrop has a quite different approach and I'm thinking if maybe this is something that could be used at ecommerce in general.
The users could navigate into the catalog and choose products to start a drop, or maybe the company could do a selection of products. Don't know, just thinking in a way or if make sense to make it work.
#ask-ih