Do you write a blog for your personal community/audience building or for promoting your startup's brand?
If yes which platforms lead to the best conversions? And why?
We, on Surfaces.One, provided a lot of interviews with our customers and have the next statistics:
Medium: good, but you cant operate with your subscribers' emails.
Substack: powerful, but ways to show info about you as an expert or about your company is a bit limited
Blog on own domain: great solution but required a lot of integration and maintenance: publishing platform + email services, CMS
IndieHackers: great, but the audience is only for its users
On Surfaces.One we try to make the writing and audience-building experience as easy and seamless as possible - your thoughts will help us a lot!