Documenting the launch of a new product from day 1 - Post 3

Day 3 - The road to the new Obie product launch

Quick little update today.. I'm tired. 🥱

I met fellow IH @NatalieLuneva IRL today. Well, kinda. Zoom is about as good as IRL these days, isn't it? She hosted a lovely meetup between startup founders.

Today the group helped me work through some of our GTM questions ahead of the Obie One launch and we talked about positioning. Looking forward to the next one! A blocker that came up for one of the founders was around how to transfer all of the "founder" knowledge from his head to, say, a CSM or sales rep. This is a tough transition as a startup and something I know quite a bit about having studied knowledge management for the last 5 years. I shared some thoughts on trying to not force a habitual change and that the most influential time to impact an employee is while they are being onboarded. I shared a recent webinar recording we did on the topic "Accelerating Support" with my new friends, so I thought I'd share it here:

http://ob.ie/accelerate-support-webinar-recording

Meanwhile, I was all over the place for the rest of the day. Did a bunch of design on the new onboarding flow and a new way to manage integrations for Obie.

I spent some time reviewing a draft press release and thinking about launch comms/outreach.

Bed time! Gotta crush it tomorrow.