Does anyone have suggestions for good learning resource on doing great customer interviews?
I think I have the basics how to do customer interviews to uncover hidden needs and prioritise their requirements.
While I have good basics but I would like to master this so I'm looking for beginner to master learning resource, tips and best practices guide, book or even a tool that just has best practices embedded.
I gotta second The Mom Test:
"The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you" by Rob Fitzpatrick.
I'm working my way through both the print & audio versions. Seriously good.
@rosiesherry thx for the podcast link
The Mom Test book, also an IH podcast here that is worth listening to.
I would recommend this book at 1pmp.com
It has amazing insights on how your product can be presented to your customers. Simple language with great examples and is a good deal.
I have a quick question for you:
How do you acquire customers to do an interview with you?