Does AppSumo work for you?

@Igrammel, I was just commenting on another post on this topic

if you're looking for some benchmarks, to get an idea if AppSumo can work for you, I've got something crazy helpful ...

I'm a marketer and I was working with a couple of startups that wanted to be listed on AS, but I had no business data (revenue/sales) to actually build a case around this idea or a go-to-market strategy

so I've analyzed over 650 Appsumo deals and forecasted their sales starting from over 25 deals for which I had their true revenue numbers (from the founders)

here are a couple of things:

there is AppSumo Select (they pick you) and AppSumo Marketplace (self-listing)
the process of listing the app as Select takes around 1 month (it may be less or more depending on your product existing traction)
the Median revenue an AppSumo Select deal makes is $108K (in the end, around 70% goes to AS, and 30% goes to the founders)
the Median revenue an AppSumo Marketplace deal makes is $41K (in the end, 70% goes to the founders, and only 30% goes to AS)
the average discount is around 83% from the initial price
the lowest tier is around $59

there is a true key insight from these LTDs, I've also got confirmation from a couple of founders I talked with ... most of the ppl who will purchase an LTD, won't use the product that much

so be careful who you listen to, there are many who say the LTDs kill your MRR, it's not only about MRR, it's about the cost to serve that user (platform & ppl support) and also your power to retain and engage them

I hope it helps ... some tips I have for you:

focus on getting reviews
have some upsells ready on your website
it's like a launch on Product Hunt, you'll have tens to hundreds of questions, so you'll be spending most of your time replying to comments/questions/emails
if you need feedback on your app, make sure you keep them engaged and don't let them churn, even if they've already paid
also promote your LTD on Facebook groups

if you're interested in how much revenue the other Appsumo deals made, you can find the Airtable database at https://thebootstrappedway.com/#appsumo-breakdown

if you're really interested in this topic I can also provide a discount

Say something nice to lgrammel…

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@Igrammel, I was just commenting on another post on this topic

if you're looking for some benchmarks, to get an idea if AppSumo can work for you, I've got something crazy helpful ...

I'm a marketer and I was working with a couple of startups that wanted to be listed on AS, but I had no business data (revenue/sales) to actually build a case around this idea or a go-to-market strategy

so I've analyzed over 650 Appsumo deals and forecasted their sales starting from over 25 deals for which I had their true revenue numbers (from the founders)

here are a couple of things:
- there is AppSumo Select (they pick you) and AppSumo Marketplace (self-listing)
- the process of listing the app as Select takes around 1 month (it may be less or more depending on your product existing traction)
- the Median revenue an AppSumo Select deal makes is $108K (in the end, around 70% goes to AS, and 30% goes to the founders)
- the Median revenue an AppSumo Marketplace deal makes is $41K (in the end, 70% goes to the founders, and only 30% goes to AS)
- the average discount is around 83% from the initial price
- the lowest tier is around $59
there is a true key insight from these LTDs, I've also got confirmation from a couple of founders I talked with ... most of the ppl who will purchase an LTD, won't use the product that much

so be careful who you listen to, there are many who say the LTDs kill your MRR, it's not only about MRR, it's about the cost to serve that user (platform & ppl support) and also your power to retain and engage them

I hope it helps ... some tips I have for you:
1. focus on getting reviews
2. have some upsells ready on your website
3. it's like a launch on Product Hunt, you'll have tens to hundreds of questions, so you'll be spending most of your time replying to comments/questions/emails
4. if you need feedback on your app, make sure you keep them engaged and don't let them churn, even if they've already paid
5. also promote your LTD on Facebook groups
if you're interested in how much revenue the other Appsumo deals made, you can find the Airtable database at https://thebootstrappedway.com/#appsumo-breakdown

if you're really interested in this topic I can also provide a discount
danielpirciu

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5 years ago
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1. 1
  
  This is awesome, thank you so much!
  
  lgrammel
  
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  5 years ago
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