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Does Branding Matter?

What is branding?

Branding is a marketing practice in which a company creates a name, symbol, or design easily identifiable as belonging to the company.

Why is it so important?
The overall impact it makes on your company. It can change how people perceive your brand; it can drive new business and increase brand awareness. Your company gets recognition and becomes familiar to the consumers.

The logo is an essential element of your branding, as it makes your company a more attractive investment opportunity because of its firmly established place in the marketplace. It gives your company more leverage in the industry. Strong branding means there is a positive impression of the company amongst consumers. It generates familiarity and dependability using a name that instills trust. Good branding gives the impression of being an industry expert. It makes the public feel as though they can trust your company that looks polished and professional. It also improves employee pride; when an employee works for a strongly branded company, they will be more satisfied with their job and have a higher degree of pride in their work.

Feel free to reach out to me directly to discuss further how we can help your business grow.

  1. 1

    Well said! Branding should be a part of the creation of the company. It is essential to state our identity and what we stand for.

  2. 1

    Absolutely. I've focused on this aspect time and again with my clients and independent products like Brutask. Branding plays a big role in determining the long term success.

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