Does facebook ads worth anything today?
Hey Fam. 😎
I used to drive installations to my Gsheets add-ons (such as"bulk LinkedIn search") through FB ads.
I was spending as little as 100$ a week and getting around 100 visits that would end up with -> ~10 conversions.
Recently I'm getting much fewer visits and around 1 conversion a week for the same price!
How are things in your space? do you experience the same?
Exa
Hi Albert,
Apple's privacy update (IFDA) may affect social media ads performance, and the third-party tracking cookies may be phased out by the end of 2022.
Some advertisers will continue to do well on social media in 2021, but if you're having trouble, you need a plan B pronto.
If you're already running paid search campaigns, you can easily rebalance your spending between paid search and social ads campaigns.