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17 Comments

Does Gen Z still use email?

Millennial: born between 1981 and 1996
Gen Z: born between mid-to-late 1990s and early 2010s

For Millennials like me (probably most of you here), email is where all the formal/private conversations go.

Curious if it's also true for Gen Z? Or they'd rather more comfortable with Twitter DM, Whatsapp, or something else.

on April 24, 2020
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    Depends a lot on the subject, I believe. The one property of email which I believe gives it a lot of resilience is that it can be almost treated as an identity. The immutability of email conversations is also another reason. So, email will be relevant for quite a long time to come. But whether it's good for your business depends on what you want to communicate.

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    I'm Gen Z (born in 2000). I use email primarily for professional/formal communication. There are a lot of things I hate about email but there is also a lot of things that it got right.

    For communication with friends (or anything less formal), I far prefer synchronous chat apps because they feel more like natural conversation.

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      Currently in high school myself, and agree with this statement 100%

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    Hi John,

    Go for WhatsApp, Messenger, Telegram.

    Those are the tools they use to connect. Snap, Insta, TikTok, those are the tools they spend (waste) a lot of time on :)

    E-mail, not so much. Yeah when they email their boss saying they quit because they want to become an influencer.

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    I don't know which gen I am, but I prefer chat via whatsapp, fb messenger, or telegram. Email is ok, but it takes long for people to reply and it takes long to write nicely. Live chat is sometimes good, but often horrible. Either you get a request for your email because no-one is there or it takes very long to get answers and in mean time you have to stay on the page.
    This is also why I created my tool to provide multiple contact options. This way visitors can choose how they want to contact companies.

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    According to your definition of a Millennial and Gen Z, I would fit either of them. Anyway; when I was just a little kid, email was great. I loved receiving emails, and writing stuff back.

    Then came work, and people started bashing in on to me, primarily via email, not even verbal. Over the course of a few years I started hating email from the bottom of my heart, and I prefer realtime (and in-person) communication.

    Even though I recognize the value of email, it is a much loaded topic for me, and I believe it is for many others as well.

    If other communication media would be used the way email is being used, those would be avoided, too.

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    I'm 1985 but I'm assuming email is still a bit necessary as most of the app alternatives you mentioned will require an email address to verify your accounts. While I do see a small shift to phone numbers, I think the vast majority is still email account related.

    But definitely for informal conversations, the apps you mentioned may be more "comfortable."

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    Definitely. Most younger folks start moving into email when they're applying to colleges, etc.

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      Thanks, @jawmes.

      But is email GenZ's default way of communication though? Or email has become something they use just to receive verification emails and subscription emails?

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    So that is why no one is subscribing to my newsletter?

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    lol yes.. me

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    What do you mean by "use email"? Have an account? Send professional email? personal email?

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    We Gen Zs need to navigate professional life with mostly millennials after all, so yeah, E-mail is a thing :)

    I got almost all of my job offers and closed a few good deals over Twitter DMs though

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    At least for me and the people I know, we are millennials, this assumption appears not to be correct.

    We're already using the other solutions exclusively for all private communication. I can't remember ever using Email in a non-formal situation.
    However, how I use Email has changed over time and depending on my life situation.

    1. Before college Email was exclusively something for newsletters and for the signup and password process on sites.
    2. During college I might have written a few Emails to lecturers, but only in rare cases when my message was not relevant to the forum for the specific course.
    3. At work the use of email really ramped up. Suddenly Email became something where a lot of relevant communication (especially when third parties are involved and traceability is required) happens. While we used slack for all other communication.

    In general I think that Email is currently the best suited solution for asynchronous and traceable communication. It depends a lot on your current stage in life how much of that you need.

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    I’m Gen Z. Everyone definitely still uses email. Even middle / high schools issue school email addresses now so everyone has one of those in addition to a gmail address (google docs is far more popular than Microsoft word).

    In terms of communicating, if it’s with friends then no. People generally use iMessage or FB Messenger. One very popular way of communicating is through group chats on these platforms. I, and everyone I know, is part of 3-4 group chats that we participate in multiple times ever day with our closest friends.

    In terms of professional communications, then yeah email is still the way of communication. Applying to jobs/internships/college all go through email. In fact, a lot of people I know have a separate email for different things. Back when I was applying to jobs, I created a separate email for that so I wouldn’t accidentally overlook any messages from recruiters/companies. This is pretty common in my experience.

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    This comment was deleted 4 years ago

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      I'm from the US and I basically never use email for anything beyond strictly professional, mostly with third parties. For internal work stuff it's always slack. Same story as you, moved to instant messengers in middle / high school, then group messengers (for me WeChat was big since I lived in China for much of the last decade).

      Given what I've observed of my friends that have continuously lived in the states it seems to be the same situation you're describing in Europe, with the one exception that people in the US seem to still use SMS a lot (I don't, and nobody outside of the US seems to really do it from what I've seen).

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      Huh, interesting.
      My reply ended up being pretty much the same as yours. Now I wonder if there is really a difference between European and American email culture.
      (I'm also from Europe)

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        This comment was deleted 4 years ago