Does my landing page make sense?
Hello,
I've been an indiehacker for a little while and I need help in choosing the right language for my landing page to the general public. Does this make sense to you guys and what questions can I answer to help clarify?
Landing pages are essential for converting traffic into leads and sales. They also play a key role in SEO strategy to increase organic traffic.
Here are few tips I would like to add upon:
👉A landing page is designed specifically for a single call-to-action (CTA). This means visitors won’t have access to other pages on your site unless they click through from your CTA. Landing pages are also useful because your customers will see only one thing, instead of having to navigate around your site.
👉Landing pages should include a clear headline, strong copy, and relevant images. They should explain exactly who your target audience is, what problem you solve, and why they would want to purchase your product or service.
👉The design of your site should match your brand identity, target audience and purpose. This means creating a unique look and feel for every webpage on your site, to ensure that visitors recognize you as a trustworthy source of information.
Visually, it's looking great. It was still hard for me to figure out the values your site provides easily. Communicating the messages with the ordinary audience without much knowledge in chemistry like myself could help.
Definitely, I am going to change the language a lot here. I've realized some of the stuff I am saying is having a hard time bubbling up.
Hey Sulstice, a few thoughts:
You've got a decent start, I'd just look at refining it a bit based on the comments here.
Thank you,
Haha I think everyone is my target audience, let me try switching up the worlds again:
Does that make more sense?
I updated it, would like to know your feedback
https://www.globalchemistry.org/
Not sure what I should do the page, but seems like it makes sense. One question you could clarify is "What do you want the reader to do?"
You know I don't know, I guess actually my intended goal is for the reader to interact with our community. I would like the reader to be aware of the chemicals inside their products but also interact with us and provide their knowledge as well.
I wonder kind of how to do that now that I think about it.
Initial impression, the content above the fold (before scrolling down) looks fancy but doesn't give me any idea of what 'global-chem' actually is, or why I should use it.
Try to make it 100% clear -- above the fold -- what your website achieves, and why people should be using it. People are lazy to read, so try to keep it as short as possible, and as non-technical as possible so it is easy to understand.
The community button in the header does not seem to do anything.
The big diagram in the middle of the website could scare people away who are less technical.
I'm not a chemistry person, and the minute I checked it out, I'm not sure what the purpose of this website is.
The big yellow buttons that link to other parts are a bit confusing. I wasn't sure, are those actually links, or buttons to interact with the website? I also don't like that it opens a GitHub page without opening a new tab. If you leave the website, ideally it's in a new tab so you can easily come back to the main website. Here and there some UI/UX improvements could be done.
It has a button for Flash Cards but I don't understand what these are for. Same for the Software button, what kind of Software are we talking about?
If you are thinking to have any mobile users, I do suggest a mobile-first approach. The diagram is too small to read on mobile, and not zoomable. The buttons to go to software, and flashcards are huge on mobile.
Keep it up, just needs some tweaks here and there and your landing page will be stronger! Right now I'd suggest making it concise, and very clear what your website is, and why people need it. Use clear, concise language.
Updated again, would love to know your feedback
https://www.globalchemistry.org/
Whew, okay I went through your comments. And making adjustments.
I did actually think the big diagram in the website was cool but I didn't realize it was scary so maybe I should uh tone it down a bit for the landing page.
I am editing the website, perhaps will redo big chunks here in the middle. Give me some time here to make the edits :)
It all makes sense, but it is not clear how it relates to my life/work/...
I would suggest to write copy around the questions that the website answers. Just like you listed them in the text - "What is in your Food? What inactive ingredients are in your Medicines?..." but in expanded format.
You don't know exactly is each of your products and what causes your health issues (if you have any). This kind of serves as a limiting factor in trying to diagnose your condition and what are the causes especially something like cancer. It would be useful for me to know all the chemicals inside the products so I can start mapping out things correctly and there is a language to write the molecules directly into the computer using an intuitive language I can write.
I'm writing the molecules to like common chemical names that people use and keeping a record for all of us. We can all manage it as an open source governing community and use tools to declare whether these chemicals are safe or not for general use: Cooking, Cleaning, Our clothes, Packaging for Food, Environment, Sunscreen, Sexual Wellness, Oral Contraceptives, Chemical Warfare, Medicinal Drugs etc.
Does this make sense or what can I help clarify in how it relates to your daily life?
Does make sense. Good luck!
https://www.globalchemistry.org/
Is this more clear for you what our goal is. Hoping to get the message across better.
Very interesting website...personally I think the following needs to be improved:
Comprehension
Grammar
Font used
Simple example: WHAT ARE THE COMMON CHEMICALS IN OUR WORLD...is a question but does not have a question mark at the end.
I suggest making use of a copywriter to improve the readability.
Who is your target market?
The sites usefulness to who and how will they benefit?
Just my observation...
Totally right, I'll make some new edits really soon. When I get some funds, I will definitely have some help in getting help for writing clarification.
Give me a couple of days here and I'll get the edits in.
What's your goal of the landing page? The "above the fold" section doesn't have any call to action or tell me much.
My goal is for folk to be aware there is a community building for the people to know about what is in the chemicals of their stuff.
I guess this is better for scientists and engineers but maybe on the business side of things it's not as clear.