Does our promise speak to you?
Since the Startup Community is our most important target group, I'd really like to hear your thoughts about our core promise to deliver premium brand identities in just 24 hours by combining AI-powered strategy with expert human design.
Do you feel addressed?
Not really. Branding is not something to rush through. So, for me at least, getting the deliverables quickly isn't a priority.
Honestly, I thought the most compelling benefits are in the testimonials you have. And if that's what your current customers think, it's probably something that would appeal to similar prospects as well.
At the very least I suggest split testing your current page against one that promises to help them easily define and develop an effective brand identity, even if they don't knkow where to start.
Best of luck.
Thanks @SeanKirby ! That's some very valuable feedback. And yes, we will definitely try different variants for the landing page. Our initial idea was that the speed is the biggest value but maybe we are wrong about that and it's something else.
The core promise is clear, and that’s already 70% of the battle — most pages never get that far.
What will make this resonate even more is anchoring that promise to a felt outcome. Right now it tells me what I get, but not how I’ll feel or what I’ll avoid. Humans make decisions emotionally first — certainty and relief from pain matter more than logical benefits alone.
If the promise reflected a specific, relatable experience your ideal customer has (the frustration, the cost, the wasted time), it will naturally feel more compelling.
Hi Hendrik,
first well done.
The landing page looks professional and attractive. AI agent well integrated.
Has the landing page look and fill been created with your technology?
I'm just confused about your positioning:
Industrialising Brand creation is a sloppy field. Beware to not make it feels like it is not a process that requires trials and fails, because building a brand is exactly like building a product it takes time to get it done right.
My final take:
regards
Manuel Pierre
Hey @Manuel_Pierre thanks a lot for your valuable feedback! I really appreciate.
Our landingpage is not built by a tool. In fact the whole idea is to reduce the time and money needed to get a clear briefing that allows a senior designer to start working right away.
The market we address is makers and small businesses such as coaches, consultants, etc. that want to separate themselves by having a professional designed brand. It's people that know that a brand can make the difference in markets that are crowded.
We're selling premium as the result of the work done by designers with high end agency experience and quality. At a more attractive pricing point because we basically skip a lot of friction and discovery with our AI assisted briefing.
The 24 delivery is not a hard request by our TGs. In fact we are now gathering more information on the pain points. To get quality work done is a matter of a good briefing and then a senior designer is able to produce in that time. We could also play the agency quality at a lower price card. Or the 'no calls or meetings needed' card. Let's see.
Hy @hendrik_van_dyck
I understand better your model now, got the same applied for Brand-to-Product.com keeping the human as expert and AI as a tool to speedup execution time and lower the price .
My professional advice, you should make it clear that there are 2 paths:
Finally if I give you a Brand and Product positioning document, you can work from this document to execute and deliver the proposal?