'Marketing' as a concept started after the Industrial Revolution. Suddenly it became so cheap to produce stuff, so people started producing more and more. And then they realized that people didn't need 5 pairs of shoes or 20 plates or whatever, so producers had to convince people that you won't be happy and your life isn't complete without their products.
Lately, that's how I feel about the tech products we produce as indie hackers. Please note that I'm pointing fingers to myself as well. Now with no-code tools available, the barrier of entry to creating tech solutions has diminished. You can build something easily to scratch your own itch. But that's it, it's just an itch. You scratch it and it's gone.
But of course, we've built it, we're proud of it, we want people to use it. We write about it and strategically post it in IH, PH, HN, Reddit. We write SEO-optimized blogs. Being on the Internet these days feels like the standing in the middle of Piccadilly Circus in London - surrounded by billboards and stores. At best, high-quality articles are veiled promotions.
And we build solutions to solve problems we create ourselves. It has gone a full loop, e.g.
Maybe that's just how the world always works - the loops just happen much quicker now. I don't know.
I'm starting to doubt whether I can actually build something meaningful - something that actually solve the world's biggest problems - as an Indie Hacker. I still keep my day job, not just for the money, but because I believe what I do there truly changes lives meaningfully. But it takes a collective of 100+ people to achieve, not just a guy (me) in a bedroom with a laptop.
Am I (are we) just having grandiose delusions that the world desperately needs what we're building?