Does your SaaS product have a Blog?

Yes! And we think it is incredibly important for our product. We've been actively working on our blog for about a year. We've seen about a 4x increase in search traffic to our site over that period of time, and still growing, so definitely worth the investment.

It can be a slow process, so don't get discouraged. As an example, our top blog post for monthly traffic right now took about 3 months before it started getting the levels of consistent traffic it has now.

Over the course of the year we probably wrote 20-25 blog posts and 90%+ of the traffic comes from about 5 of them. Over time we were able to see which ones did well and we are now generally pretty good at focusing our time on ones we think will do well in search.

We've done the best writing technical how-to guides on topics that our platform solves for. We do not pitch the platform in the post, but instead just focus on describing the problem and how to solve it without our platform.

We just always pick a topic where we know the solution is complex enough that there will be people that do not want to do it themselves.

A couple important things not to forget that we did in some of our early posts that make a big difference from our experience:

• Good title
• Never forget to add the SEO description
• The first one or two paragraphs are pretty important. Make sure they summarize the rest of the article.

For all 3 of these, you want to make sure you get in many of the key search keywords you expect users to be entering into search.

We have had posts that were not doing well until we made changes in these areas and then they picked up.

Then:

• Don't forget some kind of CTA to get them to your signup page
• And track blog page > account creation screen > account sign up
  (we've done this part in both Google Analytics and Heap, on free accounts)

3 years later and new product and new blog launched! :) https://loginllama.app/blog/why-suspicious-login-detection

It's worth having a blog for your SaaS. You don't want to write more topics. Just focus on your target audience.

Write about features of your product, Compare it with alternatives, see what your target audience searching in online (use indie hackers, Ubersuggest keywords ideas, People also ask for and some other tools), and create content based on that.

I've been blogging for nearly 13 years.

I took a slightly different approach in creating the first blog. I made it a separate independent site that covered the overall category of our product, and wrote under a pseudo name (alias). On the site, my product/brand is a sponsor/advertiser.

At the same time I did write articles on my product website too, and the blog articles on my product website get a ton of monthly traffic. That said, direct conversion rate from blog article traffic is really low.

For those finding the articles, their "intent" is to learn, so low conversion makes sense.

The subject matter on my product site's blog includes:

• Customer Q&A - customer emails us a question, we reply with a very complete answer, then turn it into a blog article
• Traditional SEO content - information articles that cover search terms related to the category of product we're in
• News/announcements -- though these don't get many views

The purpose to bring that blog traffic in is three fold:

1. Get indirect exposure or indirectly raise awareness of our brand & products
2. Present ourselves as the authority in our category (which we are)
3. Retargeting (Google, FB, etc. ads)

For those interested in tips on writing/editing articles, here's a write-up I did:
https://www.indiehackers.com/post/here-are-my-top-tips-for-writing-editing-articles-what-are-yours-12964aa161

https://onegate.app/en/blog/

I started but I had a hard time making content. What flows naturally is talking about business stuff, not really the meat and bones of our content. However I would say it's very important, as someone with a product that is also protected behind logins, it's can be super hard to get users.

We have a blog (https://strikingdigital.com/blog) for our lead-gen SaaS.

It's a custom coded crap that we outsoucred to a company, one of the things we regret doing. At least the front-end is fine, the back-end is so unusable that we can't blog on it. Text will literally disappear after we type it.

The original plan was to create content that'll help our prospective customers find us organically and create an account with us if they found our content helpful.

I haven't started writing yet but together with my Newsletter a blog will the most important part for https://getmaxout.app/. The content will be related to fitness but will always have the product vision in mind (which for Maxout is that fitness needs to be organized and well planned)

In my years in marketing and growth hacking, I ALWAYS suggest a blog if the resources allow, aside from SEO as you mentioned, it also is a huge benefit for social media and making yourself out to be a "thought leader" (although I hate that term sometimes). On the heels of you blog, build an email list, and convert customers into brand advocates even.

My blog page is mostly about product management topics since that's my target user. Although it gets a small percentage of visits compared to just my homepage.

I have started something like a blog/knowledge base for one of my projects, you can check it out here.

For now it’s just a public Notion page but I do plan to have a self-hosted solution soon.