Does your SaaS really need to have virality built-in?

A viral coefficient is an element in a SaaS product that triggers a network effect among its user base, which leads the product to acquire more customers. And it's fair to say that not all businesses have products that have built-in virality loops in their product. That raises an important question for many SaaS founders—will we ever get to $10 million ARR with a product that has a low viral coefficient?

Of course you can, right?

I've added a few points in the blog post shared (based on my conversations with David Cancel and Sangram Vajre).

I would love to hear your experience too, and maybe I can add some of your thoughts into the blog post to make it more useful to the community.