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15 Comments

Domain name conundrum

Hello IndieHackers,

I know I write too much, but I have a small story that ends with a question :-).

I have been chasing a domain name for a while. A 5-letter word that works in pretty much every language, and that would perfectly match the product I am building.

Now the .com is unavailable - and even if it was, it would be way up there in the 6+-digit price range - but the .co was for sale on the Godaddy auction site (pro-tip: avoid Godaddy like the plague).

So I tried to buy it there, and was the only one bidding anyway, but the seller wouldn't let it go below $10k (which leaves around $8k for the seller). I thought it was a bit expensive for a .co, but it was still a good name and it would have technically allowed me to recover the Twitter handle matching the name (but the seller does not seem to know that).

Long story short, I "paid" for it, except after few weeks of delay and silence, Godaddy eventually told me the seller did not own the domain and could therefore not sell it, and - after ages - mostly refunded me. I'm pretty sure it was more about the seller wanting a higher price than about not owning it, but that won't change the result.

Eventually I contacted the "real" owner (who somehow writes exactly like the seller on Godaddy) myself and after weeks of back and forth asking if they would sell it and not being able to get a price from them, eventually today I received one: "in the $50-100k ballpark". Obviously that's ridiculous for a .co, so that's a no-go (although leasing it for a month to get the Twitter handle could be something).

Now I really liked the domain (and still think the word is a perfect match), and found out that there are some fairly simple alternatives for less than $5k:

<word>-news.com
<word>press.com
<word>2.com
<word>community.com
get<word>.com

Some quick info about the product:

  • it's a b2b product for journalists/newsrooms
  • they build their own news site with the product and use their own domain name, so the readers/audience (the vast majority of the platform's users) will never really see that domain name or brand

Any thoughts on which one I should go for?

The <word>-news.com one seems fitting; in my head "press" sounds old and paper-y, and the other ones seems a little odd or too long.

Quick note: I own <word>.ws and <word>.mobi already but... meh

Follow-up: with some thinking and the feedback I got from IndieHackers, I went for <word>news.io/.app which were available

on June 21, 2020
  1. 4

    Honestly I don't think in this time and age it matters much, people told me using dashes (https://daily-dev-tips.com/) was bad, but i have got zero downside from it...

    If your content is strong it will speak for itself.

    Whatever is more catchy, works well.

    I think the -news.com would work nicely personally.

    1. 1

      Yes that's pretty much what I was thinking: is anyone even ever going to type it themselves rather than click a link?

      I sent a mail regarding the -news.com, now it's just wait & see.

      1. 1

        Awesome, looking forward to seeing it!

  2. 3

    "it's a b2b product..."

    Then, the domain won't ultimately matter much. Really. There are tons of examples of companies that do amazingly well without the .com.

    Go with the one with "-news", since that seems to be your favorite.

    1. 1

      Yes that's what I'm thinking, since my target users are very specific (and likely companies rather than individuals) it should not matter that much.

      I noticed that <word>news.io and <word>news.app are available (i.e. cheap), so I'll go for that rather than the $1.5k <word>-news.com :-)

      1. 1

        Good call.

        Learn from my mistakes. In the past, I paid $3000 for a .com targeted to B2B as well, thinking that it would make the difference. TLDR; it didn't.

        Go with an .io or .app to start with. Validate your idea. When and if your project is eventually successful, you'll have the money to get the .com (if you still want to).

  3. 3

    Take a look at park.io for domain names. You might be able to find something that works and get it for around $100.

    1. 1

      Thanks, didn't know about that site.

  4. 2

    No advice other than a personal story:

    I've bought hundreds of domains over the last few years including a couple of "premium" names for around $2000 USD each.

    The projects I used with the premium domains never went anywhere. My current business (which I work on full time) is running on a domain I bought for $9.

    There's obviously a survivorship bias here, but it has changed the way I think about domains. If I'm honest with myself, I think the reason I spent that money on the premium domains is because I was tricking myself into thinking the more I spend, the more the project will be successful. I'm not saying this is you, but I think this was the case for me. For me it was basically another form of procrastination - hunting for that perfect name.

    1. 1

      Yeah I've been thinking about it since I posted this message, and right now I'm like "why bother with this .com that's still not that great yet $1.5k when the .io/.app are available".

      So I'll go for those.

      And you're probably not wrong on the procrastination aspect and the fact buying an expensive domain feels like some kind of success or like the project is moving forward when it's really not that important. At times it feels like trying to buy fancy business cards.

  5. 2

    .xyz and .io are getting popular as well. I wouldn't spend anything about $100 on a domain.

  6. 1

    ...will never really see that domain name or brand

    o_O

    Then, don't spend more time on that.

    Take get<word>.com make a million dollars and then spend the 50k on <word>.com

    I think there's a process to get the domain name "for free" if you own the trademark.

    1. 1

      See:

      For example, even if you register a certain domain name with a domain name registrar, you could later be required to surrender if it infringes on someone else's trademark rights.

      Source:

      https://www.uspto.gov/trademarks-getting-started/trademark-process#step1

  7. 1

    Domains for sale without existing targeted traffic are not worth thousands of dollars no matter what you read online.

    The only exception would be if you have an established product brand and plenty of extra money and want to get the .COM domain of your brand name.

    For everything else, your project, product, service, etc. is what is valuable.

    Finding the right domain for a project can be quite an adventure, but with enough persistence you can find a good .COM or alternative domain you will be more than happy with in the end for a lot less money.

  8. 2

    This comment was deleted 4 years ago

    1. 2

      No there is no process for that. The people who owned the domain before the current owner "have" the Twitter handle, but they don't have access to it anymore because it is linked to some-email@the-domain.name.

      If you try to recover the account, it'll send an email there (but it doesn't tell you the exact email address), so if you own the domain you can just have a catchall that forwards all emails to your mailbox and get the reset email that way.

      1. 1

        This comment was deleted 4 years ago