
Yesterday I spent nearly three hours trying to come up with a domain name for a new side project.
The hardest part wasn't brainstorming—it was discovering that almost every decent name had already been registered. The registrar suggestions weren't much help either, so I ended up building a small utility to speed up the process.
What changed wasn't the quality of my ideas—it was the feedback loop. Instead of checking domain availability one by one, I could evaluate dozens of names in a few minutes and quickly eliminate the ones that wouldn't work.
One unexpected benefit was helping friends who aren't technical. They could brainstorm business names without getting stuck in the repetitive "search → unavailable → start over" cycle.
The biggest lesson for me wasn't about domains at all. It's that removing small sources of friction can dramatically improve creative work. When the process becomes faster, you explore more ideas, make better decisions, and avoid settling for a name simply because you're tired of searching.
Curious how everyone else approaches domain brainstorming. Do you start with keywords, brandable names, AI suggestions, or something else?
Nice dogfooding story. I've been through the same pain, and it's wild how much mental energy gets burned just filtering out the obvious junk. Since you've already got the data, are you planning to add a feature for checking social handle availability too? That's usually the next bottleneck for me.
Glad you found it useful! The domain checker turned out to be one of those 'I didn't know I needed it until I had it' tools — saves way more time than I ever expected.
https://serpspur.com/tool/domain-sugesstion-checker