Don’t automate talking to your customers (when it really matters)
Our first tool launched a few weeks ago and the launch didn't go as well as we'd hoped. We designed it to be super simple, just a few steps, and what we thought was stupidly easy to use. But people didn't use it like we expected.
So I sent 100 manual emails to our customers and wrote about how and why you should do that too:
https://medium.com/@danielzarick/dont-automate-talking-to-your-customers-36dd9b2b22c2
Very good advice and I can relate to it! After our PH launch 2 weeks ago, I sent over 100 manual emails... To this day I still have ongoing discussions, video calls and more. Don't be discouraged by the fact that many emails won't get you any answer, this is normal: your time and your user's time is valuable.
That's awesome! How did you send the emails? Manually? If so, would love if you checked out our tool. Could help you walk through it if you want. dz@arrows.to
Do things that don't scale.
I hope the conversations helped you plan out your next steps!
Thanks! We're definitely making progress on what's confusing people.
Perfect timing. I'm prepping for a "don't scale" project this weekend.
Rad! Hit me up if you need help planning it out dz@arrows.to
Ah, I will be crafting a few dozen personalized emails. I have my chart ready, just have to do the writing.
That’s great to hear! Would love if you checked out https://Arrows.to/outreach for writing and sending the personalized emails. Built it for myself to help sending these kinds of emails.
Hey Daniel,
Does outreach allow me to create my own template (like I can with mail merge) or am I limited to the ones you've already created?
Yes! Absolutely. You can set the template to be anything you want, and insert mail merge variables based on the columns in your CSV that you uploaded.
Then before you send each email, you’ll be shown the message for each contact so you can edit or personalize it even further if you want.
Sounds like a nice app. I'll keep an eye out for a good opportunity to give it a try. (Didn't give my self enough lead time this go-round.)