I was really afraid of cold outreach
Then, I wanted to test a template as I knew I will have to do cold outreach for
my startup too
I sent a cold email to 10 agency owners, who manage huge agencies (some manage 500-700 employees)
I spend hours writing unique ice breakers that will show I genuinely want to learn from them
I sent 10 emails and 1 of them scheduled a meeting after the first email
1 of them scheduled after the first follow-up
Now, I am waiting for the next follow-ups
In the meetings, I learned so much that I could have never learned online
This week, I will send 1000 cold emails to test a customer segment and show its results too
If you are afraid of cold outreach, like I was, just spend time on personalization and don't overthink
Press that send button!