Don't fall in love with the wrong idea

I feel sad when I see people in love…
…With an idea.

It really twists my stomach. Here's why 👇:

I spoke with people who spent anywhere from 50K$ to 300K$ building their first product…

…Only to end up with nothing to show for it.

Their judgment suddenly was off.

If you ask a friend to buy a house from you for 100K$US, but then say:

→ The house is so remote that it’s a challenge to find it.

→ Nobody ever rented the house from you, so you don’t know if they’ll ever make money.

They’ll think you’re crazy.

But, when an entrepreneur starts working on his product...

→ Everyone tells them how great it sounds and how unique they are.

→ They’re in love with the idea they’re building something.

Until...
12 months later, they’re left with debt, a product that isn’t working, and no customers.

At this point, it’s money down the drain.

So, if you are working on a new SaaS venture, your job is to stay in the game as much as you can:

→ Plan on the plan not going how you imagined it.

→ Don’t go all in, and don’t take bets that can wipe you out.

It is more important to survive long enough to see another day.