Over the past few weeks, I've been realizing that I've been building businesses backwards.
Now that my eyes are open, I'm seeing it everywhere.
I think it's a systemic problem, and I want to help stop the bleeding.
Tell me, what's wrong with these sentences?
"How do I go about validating this business idea?"
"I have a business idea. How do I get in front of the people who want it?"
"How do I pre-sell my business idea?"
The answer is, all of them STARTED WITH AN IDEA BEFORE A PROBLEM!
If you have a business idea, this may be happening to you too.
How To Solve the Problem:
The way to avoid this whole disaster is to put your idea to the side for a second.
(If you don't have an idea, even better, since you won't be biased towards a particular solution.)
Instead, go spend time finding a problem.
Go talk to the people you want to help and ask, 'what sucks right now?' Find out what problems are painful for them, completely ignoring the solution for now.
Once you really understand what subset of people are experiencing that problem the worst, and how exactly they are dealing with it right now, congrats! You've discovered a legitimate pain, a group of early-adopters, and a list of current alternatives!
Only now can you put your solution hat back on.
Imagine what a better place that puts you in.
Imagine knowing how your features map to solving the pain.
Imagine how much easier that makes your job of selling your product.
Imagine building a solution confidently, knowing there are people on the other side waiting to buy.
This can be yours, if you spend some time finding out if the solution you're working on has a pain that's worth solving.
Hope this helps.