I have a very simple process when it comes to early-stage community building, especially when it comes to email newsletters:
everynew subscriber and start a conversation!
That's pretty much it.
Here, you can see an example:
This ensures that I can have a
high-touch experience with someone who just made a pretty big personal commitment (e.g. giving me their
Every morning, I have a scheduled time to respond to all my new subscribers from the day before—it's a simple but effective ritual!
There are a million email newsletters out there but only a handful really engage with their audience. Most of them are
automated in some way that removes the human connection that people are really looking for.
Don't be like that!
📺 — I've got some more thoughts (and a screencap of this process) on my vlog today that deep-dive into this.
If you'd like to follow along on my journey of building an email newsletter, you can track that project here.