Don't take your startup too seriously

So, last year KFC ran out of chicken and were forced to temporarily close 700 UK branches. For the majority of companies, such a monumental mess up would be a complete disaster. The default response is to issue a formal apology:

We’re launching a full and frank internal inquiry Bla Bla Bla …

Instead, KFC took out a full-page ad in UK newspapers, showing an empty bucket of chicken, and the letters of their famous logo rearranged to read “FCK”. People saw the funny side and their ad was lauded on press and social media. They

• embraced their mistake
• were happy to laugh at themselves

and just like that an impending disaster was spun into some positive PR.

If you liked this example, I've written a much more technical case study with some more examples illustrating the importance of not taking yourself too seriously. Essentially talking about how to become an antifragile startup

Any comments, questions, please fire away :)

#fyi #growth #marketing