Double opt-in. 40% unconfirmed. [RESOLVED]
I prefer double opt-in (meaning subscribers need to confirm their emails) because this ensures I get the right subscribers + increase my open rate.
But honestly, seeing that close to 40% of people don't confirm their email I feel like there is a huge missed opportunity there(and a little sad).
How do you all tackle this? Do you email to follow up to ask them to re-confirm? Thanks!
[UPDATE - FOUND OUT WHY]
Almost all of these unconfirmed emails come from my "put in your email to get this quick guide on growing your Twitter audience" on this page. Once they put in, they get an email from me with a link to the quick guide and I ask them whether they would also like to confirm a subscription.
This is why so many of them stay unconfirmed, cause they want the guide but not my newsletter. This makes sense.
If people don't even bother confirming a double opt-in, are you sure you want readers like them? Would they open your mails or click links? Would they flag your mails as spam?
I'm thinking whether it has something to do with my email deliverability. I've had people telling me that my confirmation emails went into their spam folder. Let me take a look again
Good point, some users likely don't confirm because of deliverability issues.
According to litmus, confirmation failure rates are 20% - 40%:
https://www.litmus.com/blog/single-opt-in-vs-double-opt-in-case-for-soi
And based on my previous experience, it's about right. I got around 30% - 40% of people who didn't confirm
On the thank you page, make sure to tell them exactly what email they should check in their inbox, including the subject line and the sender's name and email address, like this:
https://share.getcloudapp.com/kpu7Loy8
Industry standard is about an 80%-90% confirmation rate on double opt-in.
If it's at 60% (40% unconfirmed) there's likely something going awry. Either a large number of fake sign-ups or emails going into spam.
Woh thanks Thomas. After seeing your message, I went in to dig around more and found something!
Almost all of these unconfirmed emails come from my "put in your email to get this quick guide on growing your Twitter audience" on this page. Once they put in, they get an email from me with a link to the quick guide and I ask them whether they would also like to confirm a subscription.
This is why so many of them stay unconfirmed, cause they want the guide but not my newsletter. This makes sense.
Thank you! The mystery is resolved now :)!
My take on double opt-in is: if your number of subscribers is lower than 500, don't. I personally have more than 100, no double opt-in, and 50% openings rate.
So try disable it, and if you'll have strong real-world reasons for it(not just beliefs), you can enable it anytime
Do you use a service form to get users subscribe or a custom made form?
https://kevoncheung.com/newsletter
I use ConvertKit for my newsletter and I've verified my domain. Before I verified, someone did tell me my confirmation email went into their spam.
Do you know how I can double check to make sure other than just trying to sign up using my 2nd 3rd or 4th email? Thanks!
Do you know out of those unconfirmed subscribers, how many end up in spam/not delivered? If those numbers are high maybe consider optimizing your email service provider.
A re-confirm doesn't sound like a bad idea, meanwhile I would also remind user to confirm in more significant font/color when/ before they subscribe.
Once they fill in the form, I take them here: https://kevoncheung.com/newsletter-confirmation
Yea good idea to check deliverability again! Thank you!
This comment was deleted 5 years ago
That's definitely what I want. Those who care enough will find a way!