Down in sales
Our sales numbers have been down recently, we aren't sure what we are doing wrong. All of our marketing attempts have failed. Not sure where to go from here, we have put a good amount of money in our company and I don't really want to shut it down. Any ideas or suggestions?
What are your stats? What's the product? What marketing tactics worked and now dont? Has there been any customer outreach? Customer feedback? How long have you been in the market? Any recent pivots? Any recent bad reviews? Any recent team changes?
Our product is Business Phone Systems. Our marketing tactic has been cold calling. We have tried Google ads and other PPC ads in the past with no success. We do customer outreach about once a month to check up on everyone, we typically won't sell anything from those calls. No customer feedback but about 7 reviews on Google. We have been in the market since 2017. No bad reviews and no team changes.
Can you share your site by chance to see how your messaging flows etc? Google can get costly and can all depend on where people are landing.
When you do check ups do you guys ask something like "what would you like to see" "if you could change one thing" "what two features or ideas would increase your x"
The site is https://pjltelecom.com/
When we do checkups we are more asking people how everything is going, if we can do anything to help them etc... We don't really survey people though.
Your lander is quite nice actually. Have you tried a sales lander with a percent off or a month free?
Asking customers question like above is a goldmine my friend, I promise.
Have you tried webinars?
Haven't tried anything special. I will make sure we ask those questions next time around. We haven't tried any webinars, not sure how that would go. We worry about doing the whole 1 month free deal because if someone decided they were gonna make a bunch of calls we'd be in the hole quite a bit, but it might be worth a try.
Ok instead of 1 month maybe like 10 free calls? Webinars are a great way to not SALE, but explain your product and show how and WHY they need it.
I agree with @Butvidas its very hard to know what’s going on with such little information.