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26 Comments

Drop your landing page, I'll reply with an improved CTA

Today we're doing a fun thread!

Is your CTA (Call to action) effective...
OR is it causing people to prevent taking the next step?

Let me take a look!

Today is Friday, so that means you got the whole weekend to submit yours!

⭐ Drop your landing page as a comment and I will use my CTA magic formula to improve it for you.

So go ahead, hit reply and drop your URL!

This isn't for everyone! Some of you already have a great CTA :)

on January 29, 2021
    1. 1

      Very interesting coaching service you got, I believe that a better call to action here would benefit you but first I would like to talk about your funnel.

      People land on your page, read about the service and see testimonials. Cool.
      You hook them in with the promise that you can help them make 1% growth if they stick to the plan.

      I think you need to create a page before your form that explains exactly what the plan for growth entails, you need to use a real testimonial and show exactly how they grew professionally!
      Remember those sales page for people who lost weight after 90 days of dieting and exercising following that super-keto-cool-plan? That's what you need to do!
      Increase trust factors!

      If you go back and work on that you could see how the CTA I am going to suggest would make sense.

      "Read how <PERSON NAME> did it"

      The whole point of the CTA is to funnel the user to a really in-depth explanation of your solution, taking them through your steps and addressing all their objections

      • What if I stop following?
      • What if I don't find this effective?
      • What if i don't feel confident about the growth path?
      • What if i fall behind?

      so that you can answer in a story:

      • How you can get me there?
      • How can you track my growth? and how can I?
      • What support mechanism have you put in place to ensure my growth?

      On this page I would then add a call to action that says:
      "Meet your personal growth mentor"
      Then you ask for their details and then you schedule a follow up via video-call.

      If you don't like the idea to add a big middle-page to funnel objectors into opting-in, I suggest to change your call to action to simply:
      Pre-book your growth mentor
      or
      Request your personal growth coach

      1. 1

        This is amazing idea @orliesaurus !
        It can also filter out some people that got the call and then realized it's not for them, or even just replace the short video call we do.
        Thank you!

  1. 1

    Hey @orliesaurus thanks for doing this!

    I'm currently trying to grow newsletter sign-ups on my personal website: https://www.artlapinsch.com/about/

    Would appreciate any feedback you have. The website is a work-in-progress.

    Thanks

    1. 2

      I think you should make the CTA larger and stand out more using a color like red or orange since your page is black and grey.

      1. 2

        Legend! That's @orliesaurus

    1. 1

      Win on social media as a CTA is very vague.
      Think about what you're trying to convey to your audience, winning is great, but what is the actionable next step they can take to win?
      When I click the button I end up on a pricing section, is winning the same as picking a plan in your books?

    1. 2

      The feedback for you is different:
      It puzzles me: why do you have a button that scrolls me to another part of the page, that has an input field which then I submit and sends me to another sign-up form?

      In terms of CTA though, you've got it right!

      1. 1

        We thought that this would be okay πŸ˜… do you think we should change that?

  2. 1

    Hope I'm not too late!

    Here's just a screenshot of the beta-signup landing page.

    Screenshot of landing page

    1. 1

      This is the perfect example of "Sign up" being used vaguely.
      I am signing up for what?
      The answer is: to be notified
      so your CTA could simply be:
      Get notified
      Does that make sense?

      1. 1

        Makes sense. Would I still keep that little blurb below the CTA?

        1. 1

          You should IMHO give an approximate ETA - even if it's not accurate it will provide more context
          i.e. Going live Summer '21 😎
          or whatever

          1. 1

            Neat idea - thanks!

    1. 2

      I think your CTA works very well, maybe you can add the words
      "Create your first bug report" as the CTA
      and a sub-text saying
      "It's FREE to start! no credit card required"
      but I really like what you got going now !
      Good job!

    1. 1

      Similarly to user Anilkilic below, your website send you from CTA to a "contact us" form - which in my opinion doesn't make much sense without giving concrete examples of what you provide.
      I would make a CTA that shows an example of what your AI can write, maybe pick a trendy topic and let the AI go crazy, the attach it to a page and put a form next to it so people after they poke around they can contact you to build their own version of the article.

      There are a couple more CTAs on your website, the one where you see more examples (great) two buttons for pricing ...
      I would de-prioritize these CTAs using different colors, maybe grey - and re-affirm your initial CTA with a strong color that jumps to my eye, unlike blue, because all your site is white and blue-ish.

      So to cut it short, right now I would change your CTA text to be
      "Schedule a demo" or Contact us for a demo

      instead of

      Start for free
      Because if they click start for free, your audience might think they can start today, which would leave people with a sour taste in their mouth, when instead they have to contact you to schedule to see something for them.

  3. 1

    That’s nice! Let’s see, I have only one CTA: www.SOL75.com

    1. 1

      Your CTA says "try online demo" but instead you're asking for a password, that makes me sad as a prospect, I can't try the demo.
      Simply replace the password protected demo with a real demo and you got yourself a great CTA that is exactly actionable, realistic and timely

  4. 1

    This comment was deleted 5 years ago

      1. 1

        This comment was deleted 5 years ago

        1. 2

          Get access is very vague, what am I getting access to?
          When I click the button the next action is that I get to pick between two choices, pricing choices.

          I think your call to action should be "actionable" so technically what you're doing is showing them a pricing page. So, again, you're letting them choose. Therefore the CTA should be:
          "Choose a plan now"
          or
          "Pick a plan"

          However I feel like before choosing a plan you should give more context of each use-case, so it would make more sense to expand your use-case example section with how you use some of the data-points in your "sheet"
          Taking them from the header directly to the use-case and then from the use-case to purchase the database of info u scraped just makes sense

          If you want to keep it generic, a better one would be that is actionable is:

          "Buy the dataset"

          1. 1

            This comment was deleted 5 years ago

            1. 1

              well you ARE selling a MONTHLY plan, all I did was read your page and reply accordingly :P