E-Commerce: what's your tech stack? What funnels do you focus on and optimize? Which features impact more these funnels?
Based on my experience as a consultant and startup owner I've realized that:
- Page load speed
- Product page to checkout UI and User Experience
Have the biggest impact to the funnel.
I've found myself optimizing these funnel the most:
1 - Paid Ad to promote product > Landing on product page > Checkout
2 - Paid Ad to promote category > Product page > Checkout
3 - Paid Ad to Landing page > Product page > Checkout
On these funnels we also ran:
- lead collection
- recall
- discount / promo / flash
- abandoned carts
What's your experience?
Could you give recommendations for abandon carts 😅😅
Very similar experience. I'm consulting for an e-comm company and here's what we optimized after the initial launch (in order of importance):
From there, we started to think about day-day optimizations. We started to run weekly promotions that coincided with our discount codes. We started to use different abandon cart emails that aligned with our active promotion. All things considered, we increased our conversion rate significantly. It started out below 1% and has slowly crept up. It now hovers around to 2-3% depending on the time of year.
I wrote more about how we run promotions on my blog