Is this madness? The second email in my prelaunch sequence for the Sales For Founders course is ***1143 words long*** ...
Is this madness?
The second email in my prelaunch sequence for the Sales For Founders course is 1143 words long ...
Do long emails convert?
I'm about to find out 🙏
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Def not madness!
I sent two 1300+ word emails this week.
Next week's sequence includes:
...and a few more :) the shortest email is 39 words long, at the very end.
All told, this launch is just shy of 10,000 words (not including sales pages and case studies we link to).
The number of words isn't as important as which words they are, and how the words are structured to capture attention, resonate, earn trust, and build momentum towards a purchase.
If it helps, Bryan Harris from VIdeoFruit/GrowthTools did a profile on one of our best performing launch sequences in our business history (from January 2018 - I managed to beat it with our January 2019 launch).
https://videofruit.com/blog/drip-campaign/#amy
He does an awesome analysis, and links to a spreadsheet that includes the actual email contents, open/click rates, etc.
Interesting sidenote, those open/click rates are a bit distorted since we had a lot of cold subscribers. I scrubbed close to 30% of our list earlier this year, so our %'s are a fair bit higher during our current launch.
What service do you use for these email sequences?
ConvertKit.com - so far, I'm a real fan.
thanks!
What if a short email would convert too? Wonder if something like that would be good for A/B testing? How do you decide what works best?
Great questions. I have no idea.
With low hundreds of people on the list, A/B testing wouldn't really work. Especially as it's a personalised email sequence so there's no way I could account for all of the different variables.
Normally I'm a fan of short emails, but the email itself should provide value and build trust - two things that are really hard to do with a short email.
I honestly have no idea whether I'll ever be able to decide what works best.
I guess I just have to watch the results role in, compare with other people doing drip campaigns like this, and see if there's an email where engagement drops off/unsubscribes increase dramatically.
If there's a better way to do it, I'd love to hear!
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