KickStarter / CrowdFunding tips
KickStarter / CrowdFunding tips
How did you manage your Kickstarter campaign ?
What kind of product did you have ?
How much was the marketing expense ?
Were your targets reached ? [I see that folks put their target too low, is it to get oversubscribed ?]
One big learning to keep in mind is to treat kickstarter as a tool and not as a traffic source.
Some creators sometimes look at kickstarter and alikes as a source of new people that would discover your project and would invest into your thing.
In reality most of successful campaigns are those that engaged their current existing audience (customers) to fund the project further.
Unless you have a viral product tgat just clicks with wide audience it is better to think of KS as a platform that would collect and escrow payments and will host your project “pitch”.