People don't buy products or services — they buy results, benefits and solutions.
People don't buy products or services — they buy results, benefits and solutions.
PUSHING your products and services to the consumer is a recipe for failure.
Startups commonly fail because they waste their most scarce resource (cash) on marketing efforts. The ‘in’ reality is that marketing goes in one ear and right out the other.
Solution?
Figure out your niche in the market; DON’T try to sell to everyone.
Understand their hurts and their frustrations. Why is it that they will buy your product? Example: people don’t buy eyeglasses, they buy vision, the benefit!
Learn to feel like them to a point to deeply understand them.
Communicate their problem in their language. Listen to them, don't guess what they want — talk to them. What you think they need is very commonly not what they want.
Test your market BEFORE scaling.
But how do you find the users, and how do you talk to them?
Those who you think are going to use your product/service are your ideal customers/users. Start hunting them.