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Early Adopter pricing: An experiment to boost early sales as an Indie Hacker

As an Indiehacker, we often feel impostor syndrome: We're not feeling worthy of asking for x amount of money for our MVP. How can we alleviate that feeling?

I noticed many visitors checking exportator's pricing page and leaving. Every time it made me want to say "No, wait! Let's talk!". I'd gladly let them set up and use the tool for free, and keep it until they're satisfied with it.

So today I came up with an idea: Rather than faking a "finished" product's pricing page, I'll try being real by letting them know exportator's a young product.

Before, the classic free-medium-premium pricing:

  • Looks like a "real" product
  • But I have no idea what users think of the 100k visits monthly volume
  • Also creates high expectations around the product
  • And no one buys the premium product right away anyways
    before-pricing

After, a free or "early adopter" pricing:

  • It creates an incentive to buy now: $35 is affordable to many and they're investing in a future product (kinda like appsumo's lifetime deals).
  • Lets visitors know it's a work-in-progress, hopefully generating support and understanding.
  • Less choice == less thinking == less hesitation
  • Kept a free plan for people wanting to check out the product without having to pull their credit card. Limited volume, some features restriction.
    after-pricing

This is an experiment so I have no idea if it'll be effective yet, but I wanted to share this with you since it's something I haven't seen so often.

Feel free to share ideas around this topic if you've experimented with early adopter pricing page. I'll be sharing my results here and on Twitter.

on December 15, 2021
  1. 1

    If you are audience is early adopters, then I would say you can still monetize with a $10 plan on the free one. Give it a test. I didn't have a free plan to date. I have good cohort users in that price range. If there isn't a virality baked into the product, don't give it a for free.

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