Easier to build than to market

One thing I’ve learned building P1loop:

Building the product was actually easier than figuring out how to market it.

We thought:
“If the product solves a real problem, people will naturally find it.”

That was completely wrong.

The biggest challenge has been:

• finding decision makers

• getting responses

• explaining the problem clearly

• reaching operators at the right moment

Now we’re experimenting with:

• talking directly to restaurant managers

• reaching out to YouTubers

• posting in niche communities

• founder-led outreach

Curious how other founders approached early customer acquisition for B2B SaaS.