Russell Branson the founder of click funnel is very methodical in his approach to build funnel from marketing to sales. It teaches us on how to make use of advertising to the maximum and how to build a system to get more customer and get more profitable.
If you have time checkout 3 famous book by him Dotcom Secrets, Traffic Secrets and Expert Secrets.
Here I will share one trick that I found very useful that I learned from one of his presentation. The trick is copying your competitor and improve on it. Even thought funnels is great way to get customers , there is a lot of try an error involved and trying means failing a lot.
To make the process faster Russell's idea on to copy your competitor tactics and build from there really make sense. Your competitor might have tried a lot and failed before and found a good way to make funnel, so just getting it from them is a way to avoid unnecessary failure.
I will highly recommend you guys to follow Russell strategy for building funnel not just it saves time it also allow you to be better than your competitor.
If you want to read more on Russell Brunson talk :
https://medium.com/@muhdazharali98/marketing-funnel-tips-copying-competitor-by-russell-brunson-ab31d3ac9eff
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