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Easy hack to win SEO — build free tools. Here's how it works:

We all know marketing is boring. And winning SEO is even worse - articles, cold emails to get your product featured, and guest posting.

BUT there's another way - building free tools. Here's how it works:

  1. Find a keyword that people are searching for (think about generator, finder, optimizer, converter, template, etc.)
  2. Build something useful
  3. Let users get quick value for free
  4. Promote your paid offer in an organic way

We did it with FounderPal.

FounderPal Free Tools

In 2 years, we built 30 simple free tools.

  • Organic shoutouts from influencers
  • 1500+ daily clicks from SEO
  • $200,000+ in total revenue

FounderPal SEO stats

But here's the bummer. Keyword research takes a lot of time. So we decided to fix it with Lead Magnet Examples.

We collected 200,000+ lead magnet keywords for you. Tools, generators, templates, plugins, apps and more. Your USA audience is searching for them right now.

ChatGPT SEO

Pick your niche and start building.

It's literally a cheat code.

  • Go viral on social media effortlessly
  • Enjoy long-term traffic from SEO and AI models
  • Get more paying customers on autopilot

Make marketing feel like coding.

posted to Icon for group Building in Public
Building in Public
on September 23, 2025
  1. 1

    I feel like this is easier said than done… because once u finish building that free tool, dont u need to promote it? Do you then build a free tool to promote that free tool? :)

    1. 1

      Yes, this is the harsh truth of life. Nothing comes easily to us

  2. 1

    An easy SEO hack is building free tools because they attract backlinks, boost user engagement, and bring high-intent traffic. For example, a Sidewalk Repair Cost Estimator can drive local visibility and leads. You can apply this directly on your service page like

  3. 1

    Create free, useful SEO tools that attract backlinks and traffic. Offer simple keyword checkers, title analyzers, and page-speed testers, promote them, collect emails, and convert users into followers and leads.

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