
Creating valuable meta descriptions for a large eCommerce site or a freelance marketplace like Tasquitos can be a challenge because there are several hundred or thousands of pages.
We struggled for a while with this problem, but we found a great solution in Brian Dean's Backlinko, which Semrush recently acquired.
In one of his posts, Brian suggested building a template or formula for meta descriptions and changing only a few phrases specific to each page.
Here's our template to cover almost all aspects of a valuable description and the page specific phrases are in uppercase to distinguish them:
"Get new LOCAL SEO jobs online, from entry level to professional, IMPROVE THE VISIBILITY OF SMALL BUSINESS and work remote as a freelancer from your home!"
When you have to create meta descriptions for a large number of pages, a template like this can streamline the process.