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4 Comments

eCommerce API landing page: there are no leads. What I did wrong?

http://bit.ly/2Xes0pm

The API doesn't actually exist yet, before developing we want to check if there are actually people will to pay for the data. In the first version of the landing, we offered a test data sample aiming to get any feedback on data quality.
There were more than 100 applies for the sample, but no so much feedback. The central element of the new landing is a price calculator. Its goal is to track what prices and data amount people will set and if somebody will actually purchase some data. What we see now is people are playing with the calculator, but not purchasing.

The page - http://bit.ly/2Xes0pm

#landing-page-feedback

submitted this linkon June 20, 2019
  1. 2

    Looks like you're putting the horse before the cart.

    • I would move the pricing down.
    • Also add an FAQ.
    • Change the hero header and subheader
    1. 1

      Thanks for the comments. Just want to clarify, why pricing is better to move down? Actually, I'm trying to get some insights about what people will set there, what prices would be okay for them.
      And what's wrong with header and subheader?

      1. 2

        They don't trust you yet, asking them to fill it out instantly will most likely result in them just clicking off the page. I would a/b test it if you had the traffic.

        Put AliTools API top left corner.

        • If you think the target audience will find value in "Statistics that helps you sell"
          keep that and make it bold

        I don't know what the product does. So I can't help with the subheader.

        1. 1

          That's useful. Especially about trust, thanks!